CLV Calculator - Digitools

Use our free CLV calculator to estimate the lifetime value of a customer.

Customer Lifetime Value (CLV) is a key metric that tells you how much a customer is worth to your business over the entire relationship. It's crucial for budgeting, marketing, and long-term business growth.

CLV Calculator (Customer Lifetime Value)

Estimate the lifetime value of a customer to better understand your long-term revenue potential.

Average Purchase Value: Purchase Frequency (per year): Customer Lifespan (in years):

Formula:

CLV = Average Purchase Value × Purchase Frequency × Customer Lifespan

Why This Tool Matters?

✅ Helps you know how much to spend on acquiring a customer.

✅ Supports better marketing ROI planning.

✅ Reveals long-term business profitability.

✅ Instant, browser-based, no login needed.